"What Prescribers Want and Need from Pharma” is a report reviewing insights pulled from Media Vitals™ data across 7 specialties. We will give complimentary access to this report to select qualified individuals. Fill out the form below to request your copy of the report.

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The “2018 What Prescribers Want and Need from Pharma: A Look Across Seven Specialties” offers a look at the interesting trends culled from this year's Media Vitals™ data to provide guidance for actively and successfully engaging physicians.

There are literally dozens of ways physicians get information about pharma brands, from traditional to digital/emerging media, personal to non-personal, pharma brand to colleague. This can lead to overload, or it can lead to a deep, valuable relationship. The difference is in personalizing the experience to ensure that the message and the medium provide value to the physician exactly when and where they want it. And the response data accessible today, overlaid with the analysis of our experts, offers up insight into the preferences of physicians across specialties. This reveals segments, as well as how they are interacting with pharma—not just what physicians are saying they want, but also showing what they want. Pharma marketers that plan their promotional efforts with a long-term conversation in mind, providing valuable content over time will keep brands top-of-mind.

This report is pulled from insights culled across all of our Media Vitals™ research. Media Vitals is a proprietary primary market research study, centralized in a self-serve digital tool, that gives our media teams and clients unique insight into HCP needs, wants, behaviors, and preferences. Covering 26 healthcare professional specialties and 130+ questions, the CMI/Compas Media Vitals™ 2018 study allows pharma marketers to be truly customer-centric by targeting and engaging HCPs based on actionable multi-channel utilization and media preference data. The Media Vitals™ tool provides our clients with the most impactful media strategy and insights using the stated preferences of the customers we serve.